Kinnarps
Sales Tool Brochure

Sales Tool Brochure

Project Overview

With 11 showrooms across the UK, Kinnarps needed a printed sales tool that stood out from the competition and showcased its education and office furniture offering. Uncle commissioned hand drawn illustrations to embody the brand values and family history of the company and to move the design away from traditional corporate style brochures. The illustrations were used throughout the A6 sales tools, with 24 separate versions of the brochure being personalised to the various Kinnarps regional showrooms.

Uncle also managed the approval process securing sign off directly with showroom managers, and managed the 18,000 print run to provide a primary sales tool used by every Kinnarps salesperson across the country.