William Grant & Sons
Rebrand

Rebrand

Project Overview

With 120 years of family heritage founding a reputation as distillers of some of the world’s finest spirits, William Grant & Sons required a rebrand that would project their business into the 21st century.

The brief was to evolve the elements of their existing identity, which hadn't changed much since 1886. Uncle rationalized and redrew the family crest, created a new bespoke typographic marquee and generated usage guidelines to ensure the brand was consistently applied across the company to underline its global presence.