The Economist
Online Events Identity

Online Events Identity

Project Overview

Leveraging the famous Economist brand to help deliver a series of online campaigns led Uncle to create a highly effective integrated campaign, targeting a global audience. Working with the US events division, Uncle worked closely with our client over a four week period to deliver online banner advertising and targeted email communications and press advertising, all of which were designed to drive traffic to a dedicated campaign microsite, optimised to capture registration and drive referrals.