Impressions
Brand Identity

Brand Identity

Project Overview

The tree’s importance to both the design and printing industries was the inspiration behind the new identity for the printers, Impressions.

By designing a matrix of overlapping circles of different colours and sizes, fresh shapes and tone grew to form the canopy of the tree.

This developed into a highly versatile graphic device used as texture across their stationery and further interpreted into a direct marketing puzzle to launch the rebrand to new and existing clients.