FirstPointUSA
Rebrand & Application

Rebrand & Application

Project Overview

FirstPointUSA, market leaders in the world of US sports scholarships, approached Uncle to give their brand a new lease of life.

Through market research and client feedback we quickly identified a clear direction for their brand.

We redrew their logotype, established a vibrant colour palette, developed a typographic style and introduced a range of brand devices to give the client flexibility across different communications.

We then provided a coherent set of guidelines for internal and external use, to establish greater consistency throughout the business.

The new brand has been successfully rolled out across their stationery, corporate brochure and website, which now offers greater functionality to candidates and coaches alike.