Virgin Holidays

Consumer Offers Brochure

Uncle was approached by Virgin Holidays to design a promotional marketing piece to be distributed to all UK travel agents. Virgin Holidays wanted the brochure to look and feel as if it had been made by hand, to convey company savings, passed on to their customers in the form of cheaper holiday deals.

To achieve this Uncle used illustration, rendered type and torn paper to bring the concept to life. The cover was designed by drawing different typographic styles to reflect the different destinations on offer.