JAGUAR
S-TYPE Press Pack

The feedback from journalists visiting motorshows was that they had to carry handfuls of cumbersome press packs around, so we set to work to create a pack that would fit inside the pocket, without compromising on the content or legibility.

We designed a format that used a concertina fold housing a product brochure, technical specification, image CD and contact sheets, all held together within a branded slip case. The pack was also translated into seven different languages.