Beau Monde
Brand & Packaging

The French wine market has been in decline as some consumers prefer the clarity and approachability of new contemporary brands coming from the New World.

The brief was to design a new brand and packaging for a range of French wine in a ‘New World’ way, but without the use of critters or animals in the identity.

We used clean lines, a simple colour palette and a subtle use of the French flag on each label. We also used a three part label on the more expensive range.