News
Magazine Subscription Website
May 11th, 2011
Uncle was tasked with creating the brand, devising the website look and feel and building the site functionality, including a complex e-commerce and fulfillment challenge for this market leading online retailer of magazine subscriptions.
The project involved designing and developing the entire consumer journey, from initial category selection through to complete purchase, including the development of a bespoke, secure purchase funnel. Magazine.co.uk is recognised as one of the easiest to use sites of its kind and as a result has sold thousands of subscriptions since its launch at the end of 2010.
Carmelita Brand and Packaging
May 3rd, 2011
Uncle have recently completed work on creating a brand identity and product labels for family-owned wine company, Carmelita. They produce high quality, low quantity wine from their vineyard in Argentina and import to the UK.
Carmelita approached Uncle for direction on how to position their product within the market place and we immediately set to work creating a bespoke logo, based on traditional Aztec art from the South American region using traditional aesthetics across a natural and timeless colour palatte that can grow alongside the Carmelita brand as it’s products develop. The label was printed on uncoated paper with an embossed and foiled logo to depict the premium feel of the limited edition Malbec.
4D Website and Brand
April 27th, 2011
When collocation and connectivity provider 4D Data Centres wanted to rebrand the business and create a suite of new communications, both on and offline, Uncle stepped up to the challenge.
Having created the new brand identity, Uncle also managed a comprehensive redesign and re-build of the company's website, including a content management system allowing the 4D team to update their website with engaging content to promote their services as the company grows. As part of the site redesign, Uncle art directed a photo shoot at the Surrey data centre, capturing images that brought the subject matter to life and are now used as part of all 4D marketing communications.
Momentum Adventure: Brand & Brochure
March 28th, 2011
High-end adventure experience company Momentum Adventure approached Uncle to bring the presentation of the brand up to the premium level that reflected its product and service offering.
Uncle designed a case bound book with stunning images showcasing the portfolio of tailor made experiences Momentum offers. Using high-tech tent canvas for the cover, gloss coated stock for the imagery and uncoated stock for pages explaining the business offering, the complete book was then presented in a case with foam laser cut to depict the rough terrain in keeping with the adventure theme.
Uncle listed in RAR Top 100
March 28th, 2011
Uncle listed in RAR Top 100
Integrated design & brand communications agency Uncle was listed 31st in the Recommended Agency Register (RAR) Top 100.
Scoring highly in all categories, Uncle ranked above competitor agencies, Rare, The Foundry, McCann Ericsson and Golly Slater.
“Being ranked as 31st against like-minded agencies is a fantastic testament to the work and dedication of the Uncle team,” says Richard Tidman, Client Services Director. “We really value our clients and the score based on their feedback demonstrates our commitment to providing a quality service and value for money.”
Kinnarps Corporate Sales Tool
March 25th, 2011
Kinnarps Corporate Sales Tool
With 11 showrooms across the UK, Kinnarps needed a branded communication that that stood out from the competition and showcased its education and office furniture.
Uncle commissioned hand drawn illustrations to communicate the brand values and family history of the company and to move the design away from traditional corporate style brochures. These were used throughout the A6 sales tools, each with concertina folding and different cover variations for various showroom locations. Cut out slots were also included so individual business cards could be placed on the back cover. Uncle also managed the approval process securing sign off from each of the 11 showroom managers, ensuring each individual location map and contact details were correct, and managed the 18,000 print run to provide a primary sales tool given to every Kinnarps salesperson across the country.
Virgin Holidays: Trade Identity Case Study
November 16th, 2010
Uncle has created a unique identity for Virgin Holidays designed to differentiate their trade focussed communications.
Talking directly to the trade, through a dedicated visual language and copy platform, the new identity is designed specifically to drive standout in printed and digital display situations.
Kinnarps: Public Procurement Expo Stand
June 15th, 2010
As Europe’s third largest provider of workspace interior solutions, Kinnarps wanted to showcase more than just their product range at The Public Procurement Show in London’s ExCel.
Uncle has been brought on board to create an engaging brand experience, to capture the attention of the 5,000 delegates visiting the show and to communicate the company’s brand values and service commitment. Uncle has been working closely with Kinnarps on the initial design before managing the build and installation of the finished stand for the event.
Sun Resorts: Long Beach Launch
May 11th, 2010
When Sun Resorts launched their new luxury resort to the travel press, they wanted luxury branding to showcase the resort.
With the crème de la crème of Britain's travel press attending dinners in Chester and London, Sun Resorts wanted to showcase the best of their new resort, Long Beach Mauritius, in large scale glamour. Uncle was enlisted to produce artworked canvas of the destination and luxury rooms, as well as providing table centrepieces, name place cards and menu covers capturing the essence of the brand and Long Beach itself.
Fidelity International: Online Game
January 11th, 2010
Uncle has recently completed our latest project for financial services provider, Fidelity International.
The brief was to create an interactive experience that helped illustrate how, during the last 30 years, Fidelity has achieved a higher than average rate of return on it’s leading specialist fund. The Special Situations Anniversary Quiz was designed to help explain the concept of contrarian investing, a unique approach to investment first pioneered by Fidelity investment guru, Anthony Bolton.
The quiz ran alongside an above the line campaign celebrating the 30th anniversary of the creation of the fund with the prize draw winner taking receipt of a brand new laptop.
