Blog
How contrarian are you? January 15th, 2010
Uncle has just completed the latest project for financial services provider, Fidelity International. The brief was to create an interactive experience that helped illustrate how, during the last 30 years, Fidelity has achieved a higher than average rate of return on it’s leading specialist fund. Average annual returns of nearly 18% have lead the Fidelity Special Situations Fund to out-perform all other registered funds in the UK. The Special Situations Anniversary Quiz was designed to help explain the concept of contrarian investing, a unique approach to investment first pioneered by Fidelity investment guru, Anthony Bolton. The quiz complements an above the line campaign celebrating the 30th anniversary of the creation of the fund, was designed and developed in Flash and features a prize draw data capture facility and behaviour tracking throughout. The quiz will run up until the end of the month with the prize draw winner taking receipt of a brand new laptop.
